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You’re viewing work from my early career [2015] - [2021]. To see my most recent work check out my latest work here →
UX/Website Redesign
I serve on the board of a nonprofit called the Cradle of Hope that supports single mothers and their children.
I've handled their email marketing, redesigned websites for 2 of their programs, and organized an online auction to raise funds during the COVID-19 pandemic.
Website Redesign
The Cradle of Hope is small and does not have a dedicated staff to create and maintain their website. They rely on volunteers while they focus on supporting the organization's mission.
They had a simple website to hold basic info and I volunteered time to give it a modern refresh. The project was done in my free time to help improve the Cradle's visibility.
I worked on the following tasks for the project:
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Generated color palette
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Verified content with director
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Established brand tone and voice guidelines
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Conducted competitive analysis
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Created moodboard for design inspiration
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Collected high quality images and icons
Some examples of the changes are shown below.
Original
New Design
Homepage
Donation Page
View the final results:
Cradle of Hope Transitional Housing Program
Cradle of Hope Pregnancy Resource Center
Online Auction
A large part of the the Cradle of Hope's budget comes from their annual fundraiser in April. This year due to COVID-19, they had to make changes quick.
I helped them create an online auction and made a new page on the website. These changes all took place in less than 3 weeks.
We released exclusive video content on the day of the fundraiser, had a local band play live streaming music, and promoted the auction where we raised over $25,000 including direct donations.
The fundraiser involved several tasks:
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COVID-19 site updates and promoted online fundraiser
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Researched platforms. Created accounts for:
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"CharityAuctionsToday and "Stripe" for payments
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Posted auction items with descriptions and imagery
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Coordinated livestreaming through Facebook and Instagram with the band "Instant Bingo"
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Edited videos and set release times on Website/Facebook
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Designed new landing page with rich content for the fundraiser. Customized auction website page.
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Analyzed auction reports and totals raised
View the archived event:
2020 Online Fundraiser
Cradle of Hope Online Auction